If walls could talk, what stories would they tell? Sidd Mahajan, the visionary behind Tulip Real Estate, London, believes they already do. “A home isn’t just a structure—it’s a living, breathing entity,” he says. “It holds laughter in its corners, ambition in its walls, and history in its foundations.”
For Sidd Mahajan, real estate isn’t just about square footage, prime locations, or luxurious amenities. It’s about storytelling—the way a space makes you feel, the memories it creates, and the experiences it holds. His approach to luxury real estate is unique, blending architecture with emotion, design with psychology, and investment with artistry. “Most developers think in terms of assets and ROI,” he explained. “I think about narratives. Every space should tell a story—one that its residents will want to be a part of.”
This philosophy is what sets Sidd Mahajan UK apart. His properties in Canary Wharf, Banbury, Hook, and London aren’t just designed to impress; they are designed to inspire.
Homes That Speak, Spaces That Whisper
Step into any Tulip Real Estate property, and you’ll immediately sense that it’s different. There’s an unspoken rhythm, a harmony between design and human emotion. The spaces don’t just look luxurious—they feel alive. “It’s not about making something look expensive,” Sidd said. “It’s about making it feel meaningful. A space should echo the life that will unfold within it.” For him, luxury isn’t about chandeliers or imported marble—it’s about intention.
Take The Madison/The Amory Tower, for instance. When Sidd Mahajan UK acquired 133 luxury apartments in this landmark project for Build-to-Rent (BTR), his focus wasn’t just on aesthetics. He wanted to create homes that people would connect with. “Every window is a frame to a moving painting—the London skyline,” he said. “Every corridor leads not just to a door, but to a story waiting to be lived.” The layout, the lighting, the textures—they all come together to create an atmosphere, not just a space. That’s the difference between a house and a home.
The Literary Mind Behind Real Estate
Sidd isn’t just a businessman; he’s a storyteller. His love for literature, philosophy, and psychology shapes the way he approaches real estate. “I see architecture the way a writer sees a novel,” he explained. “Each room is a chapter, each design choice is a plot twist, and every home has its own protagonist—the person who will live there.”
One of his biggest influences? Gaston Bachelard’s The Poetics of Space, a book that explores how our surroundings shape our emotions, memories, and dreams. “The way we experience space is deeply personal,” Sidd reflected. “It’s why a childhood home feels different than a penthouse in London—even if both have four walls and a roof. There’s a psychological connection to space that goes beyond design.” He applies this philosophy to every Tulip Real Estate development. Instead of designing homes around market trends, he designs them around human experience.
“I want someone to walk into a Tulip property and feel like they’ve stepped into a space that was made for them,” he said. “Like it’s speaking to them, telling them: this is home.”
More Than Just Real Estate—A Sense of Place
Sidd Mahajan has spent years studying how space influences behavior. He believes that a well-designed home should do more than just provide shelter—it should enhance well-being, creativity, and even relationships. “People don’t buy square footage,” he explained. “They buy a feeling. A sense of belonging, of retreat, of inspiration.” That’s why he’s meticulous about the details—from the placement of windows to the flow of natural light, from the color palettes to the acoustics.
“A home should have moods,” he said. “Mornings should feel fresh and energizing. Evenings should feel warm and intimate. The design should guide these transitions naturally.” This philosophy is evident in his properties across Canary Wharf, Banbury, Hook, and London. Whether it’s a boutique residence near a bustling transport hub or a quiet, elegant home in a historic district, Sidd ensures that every development has a soul.
The Intersection of Architecture and Emotion
Sidd Mahajan often talks about the psychology of space—the idea that a home can influence the way we think, feel, and live. “It’s like music,” he said. “Some songs make you feel nostalgic, some energize you, some calm you down. Space works the same way.” He applies this thinking to everything from apartment layouts to public spaces. His goal? To create homes that don’t just function well but also feel right. “It’s not about trends,” he said. “Trends fade. Emotion lasts.”
Take the Madison Tower apartments. The floor-to-ceiling windows weren’t just included for aesthetics—they were designed to frame the city in a way that makes residents feel connected yet cocooned. The interiors use materials that feel soft, grounding, and warm, creating an instant sense of comfort. “These aren’t just apartments,” he said. “They’re experiences.”
A Vision That Goes Beyond Buildings
So what’s next for Sidd Mahajan UK and Tulip Real Estate? He envisions a future where homes are designed around people’s lifestyles, not just market demand. “Imagine walking into a home that understands you,” he said. “Where every detail, from the lighting to the layout, is crafted to enhance your life.” It’s a future where real estate meets storytelling, architecture meets poetry, and luxury meets emotion. And if Sidd Mahajan has anything to do with it, the next chapter in London’s property scene will be beautifully written.
